What Do Logo Colors Tell Us?
It is important that businesses do branding. With branding, you are able to reach out to your customers with your beliefs. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. Is there anything that will make your logo stand out? What colors are appropriate for your brand?
The psychology of colors is important to know. When people see specific colors, they begin to feel and think something. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. It can have an effect on our thinking. Colors can speak to us in many different ways. The philosophy of your brand is communicated when you use certain colors in your logo.
When creating a logo, it is important to ask several questions about your business. What is your target market – male or female? Is your brand trendy or classy? What ages are you targeting for your market? Are you serving high-end customers or middle-class ones? These questions help your business create a logo that truly speaks to your audience. It can help solidify your brand.
Different feelings are felt with different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. And although there are variations in color, the color itself speaks something to us. The colors are listed below and how it makes us feel and think.
Warm and cool colors are the two categories of color. The warm colors will be considered first.
If you use red, then you are attracting male audiences. You can associate the color red with fire and passion. It is a color of urgency and it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.
With orange, you get a friendly, playful color. It possesses overall energy. It has a great effect on children.
Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.
The cool colors are given below.
Many logos contain the color blue. Tranquility, peace and maturity are conveyed in the color blue. Adding blue to your logo helps to make it a trustworthy one.
If your business has something to do with the outdoors, then using the color green for your logo is ideal. The color is about newness, whether in health or in wealth. Peace and a desire to promote growth in our lives is evoked if you use the color green.
Purple conveys luxury. It can be mysterious but it is grand and distinguished.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
Black and white are neither warm nor cool. Combined with other colors, they are very powerful.
In this website, you will learn more about logo colors so check it out!